Trendwatching hat mal wieder Food for Thought für 2018, die unsere Welt mal wieder ein Stück weiter verändern werden.
1. A-COMMERCE
Here’s what comes after e-commerce and m-commerce.
2. ASSISTED DEVELOPMENT
Post-demographic consumers are crafting new narratives of adulthood. In 2018, they’ll look to brands to help.
3. VIRTUAL COMPANIONS
Virtual entities make the leap from assistants to companions.
4. FORGIVING BY DESIGN
Post-purchase forgiveness is 2018’s must-have feature.
5. GLASS BOX WRECKING BALLS
A revolution in transparency is just getting started.